Here’s how we help you repurpose existing content to boost ROI, save time, and keep your brand visible.
1. Turn a Full-Length Video into Short-Form Gold
Got a 3-minute brand video? We can pull out:
‣ 15-second teaser clips for Instagram Stories
‣ 30-second social ads
‣ Behind-the-scenes or blooper content
‣ Quote graphics or soundbites
Audiences today are skimming fast, so bite-sized content keeps your message moving in smaller, digestible chunks.
2. Adapt for Multiple Platforms
Each platform has its own rules. What works on YouTube may need tweaks for LinkedIn, Instagram, or TikTok.
We reframe and re-edit your existing content to:
‣ Fit different aspect ratios (square, vertical, widescreen)
‣ Match tone for different audiences (professional vs casual)
‣ Add subtitles or custom headlines for silent viewing
You don’t need to recreate the wheel—we’ll just help you roll it further.
3. Update the Narrative with New Context
Some videos age well, but a quick refresh can make them relevant again. We can:
‣ Re-cut your video with new voiceover
‣ Add updated graphics, stats, or logos
‣ Swap out old footage with new inserts
Think of it like a wardrobe update for your content—same personality, new look.
4. Build a Series from One Strong Idea
If your original video covered multiple themes or messages, we can separate them into a focused mini-series. Perfect for:
‣ Internal training modules
‣ Educational or awareness campaigns
‣ Thought leadership or FAQ content
Let one strong video plant the seeds for a whole content tree.
5. Extend the Story Beyond Video
Repurposing doesn’t stop at video. We can help you turn that content into:
‣ Blog posts or LinkedIn articles
‣ Email marketing pieces
‣ Presentation slides
‣ Infographics or carousels
The key is to extract the core message and adapt it to different forms of engagement.
TL;DR:
You’ve already done the heavy lifting—planning, filming, scripting, editing. Don’t let that value fade after one campaign.
At adVirtus, we believe every piece of content has a second life (and third, and fourth…). Our team can look at what you already have and find new ways to bring it back to life—smart, efficient, and still aligned with your brand goals.
Now, let’s review your content library together.