After working with all kinds of clients—from corporate teams to indie founders—we’ve noticed a few common traps. Avoid these, and your video process will stay smooth, professional, and even... fun.
1. Being Vague (or Saying "Make It Pop")
We once had a client say, “Can you make it more... energetic?” We asked: “Do you mean faster cuts? Different music? More visuals?” They weren’t sure. And that’s okay—we’re here to help decode.
But vague feedback slows everything down. It leads to guesswork, rounds of revisions, and frustration on both sides.
Instead:
Be specific. If you don’t like a shot, say what about it isn’t working: the pacing, the music, the tone?
Better yet, give timestamps: “From 0:34 to 0:46 feels too slow—can we tighten this part up?”
Be specific. If you don’t like a shot, say what about it isn’t working: the pacing, the music, the tone?
Better yet, give timestamps: “From 0:34 to 0:46 feels too slow—can we tighten this part up?”
2. Giving Feedback in All Directions
Here’s the scene: one team member emails edits. Another shares notes in a WhatsApp group. A third sends a totally different version in a PDF.
Now the editor is lost. What’s final? What’s optional? Who’s deciding?
Now the editor is lost. What’s final? What’s optional? Who’s deciding?
This actually happened during a regional campaign. The client gave three rounds of feedback from three departments. We spent more time reconciling notes than editing.
Instead:
Assign one point person to gather and deliver consolidated feedback. You’ll get your final cut faster, and with fewer surprises.
Assign one point person to gather and deliver consolidated feedback. You’ll get your final cut faster, and with fewer surprises.
3. Waiting Too Long (Then Asking for a Rush Fix)
Sometimes we send a draft... and hear nothing for two weeks. Then suddenly: “We need to launch this in 24 hours—can you do the changes now?”
Urgent timelines can happen. But rushed edits mean less room for creativity and quality checks—and usually, added cost.
Instead:
Set a clear review window. Even better, give your editor a heads-up about your internal timeline, so they can plan and prioritize accordingly.
Set a clear review window. Even better, give your editor a heads-up about your internal timeline, so they can plan and prioritize accordingly.
The Value of Great Collaboration
When feedback is clear, organized, and timely, editing becomes a smooth ride. It’s not just about getting the final cut—it’s about getting there together, without burnout or miscommunication.
As your creative partner, we’re here to guide the process, not just click buttons. Help us help you by giving feedback that works.
TL;DR:
Avoid vague edits, scattered feedback, and last-minute rushes. Be clear, keep one point person, and stay on schedule. A great video comes from great collaboration—and we’re all in.
adVirtus Creative Works publishes these articles to assist prospective clients and the creative circle in making informed decisions. Based in Ipoh, Perak, and serving all of Malaysia—especially Kuala Lumpur, Selangor, and Penang—we specialize in corporate and branding videos, documentaries, and digital content strategy.
